In today’s sports business news, the Morning Buzz features a variety of updates in the world of sports technology. From new partnerships to product enhancements, the industry is buzzing with exciting developments.
Sportradar, a leading provider of sports data and technology solutions, has enhanced its 4Sight product with new tennis betting markets and visualizations. In collaboration with the ATP Tour and Tennis Data Innovations, Sportradar is deploying 4Sight at Masters 1000-level tournaments, including the National Bank Open and Cincinnati Open. This augmented streaming solution overlays dynamic visualizations and analytics on match play, aiming to engage and educate bettors while creating new betting markets.
The New York Mets are also making waves with the launch of their first loyalty program, Mets Connect. Hosted in the MLB Ballpark app, Mets Connect rewards fans for purchases, engagement, and more. Fans can redeem reward points for free tickets, concessions, exclusive experiences at Citi Field, and even video appearances from beloved mascots Mr. and Mrs. Met. This opt-in program will not only benefit fans but also provide valuable insights to the club for a more personalized fan experience.
Zoomph, a sponsorship measuring platform, is rolling out enhancements to its Broadcast product. With a 48-hour turnaround on data sourced from millions of devices in households, Zoomph is providing more concise views of metrics such as average viewership, unique reach, peak viewership, and average length of tune. The platform’s partner reporting tab has also been improved for granular tracking on brands and rights holders, offering valuable metrics on media and brand value. With partnerships with major sports entities like NASCAR, the Warriors, N.Y. Giants, and Angel City FC, Zoomph is a key player in the sports tech industry.
Overall, today’s Morning Buzz showcases the innovative strides being made in sports technology. From enhanced streaming solutions to loyalty programs and sponsorship measuring platforms, the industry is evolving to provide a more engaging and personalized experience for fans and stakeholders alike. Stay tuned for more exciting updates in the world of sports tech.
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